JANE IREDALE

ELEMONT
July 13, 2018

Jane's Story

I’m a Londoner who came to New York looking for adventure and found it! It began with a career in the entertainment industry working with actresses and models in television and film. As a casting director and producer, I got to know all aspects of an industry obsessed with appearances. A large part of the appearance tool kit, was, of course, makeup. However, it didn’t take me long to realize that makeup was still a second-class citizen. It didn’t matter what was in it, as long as it covered and stayed on long enough to get the shot. Worse was that makeup was contributing to problem skin and problem skin threatened careers and undermined self-confidence. 24 years ago, at three o’clock in the morning I had an idea: “How about a makeup that’s good for the skin?”
So in 1994, the jane iredale brand began with one product, Amazing Base (still a star in the line). It was immediately embraced by dermatologists and plastic surgeons because of its ability to cover, soothe and protect. Patients loved it because it didn’t feel like makeup; it just resulted in beautiful, flawless skin. As an added bonus, the quality of their complexions got better and better.

In addition to having a natural and bright color, it also emphasizes the importance of skin care, breaking the old customs of traditional make-up that only focus on color changes.
Jane Iredale advocated the concept of skincare makeup in 1994, and she is definitely a pioneer in the development of skin care and make-up.
The primary conditions have always been high-quality mineral ingredients, safety certification, no harmful carcinogens and anti-corrosion additives.
Does not contain any harmful chemical ingredients, makeup and skin care at the same time.
Sensitive ‧ Eczema ‧ Redness skin? You can also have bright skin
Combining intelligent skin care research with powerful natural ingredients,Our skin-strengthening formula not only gives all-day makeup benefits, but also effectively improves a variety of skin problems.Widely praised and recommended by skin experts and doctors.